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Lotus Sponsor Saxo Bank Highlighted at Monaco Grand Prix

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Existing Lotus F1 Team sponsor Saxo Bank is being highlighted at the prestigious Monaco Grand Prix where the online trading and investment specialist will increase its branding onto the sidepods of the E22 cars – where Title Sponsors usually have their logos – in what they call a  highlight of the bank’s activation of the partnership.

The practice of becoming a one-off feature sponsor is becoming common this season, with Title Sponsorless McLaren Mercedes similarly highlighting existing sponsors Elf, Mobil, SAP and a one-off Gulf Air this season so far.

Federico Gastaldi, Lotus F1 Team Deputy Team Principal: ”We are delighted to take our relationship with Saxo Bank to the next level. Both companies share a similar outlook and enjoy taking on the more established and bigger players in their respective domains, with an equal appetite for success. The backdrop of the Monaco Grand Prix is an excellent canvas for an enterprise such as Saxo Bank to be showcased in front of an exceptional worldwide audience. It is no secret that as a team we have had a tough start to our season, but this additional support from Saxo Bank is a strong endorsement of all the strong progress we are making.”

Lars Seier Christensen, co-CEO and co-founder, Saxo Bank A/S: “Sponsoring high performance sports like Formula 1, World Series by Renault and Pro Tour Cycling is the embodiment of Saxo Bank’s general approach on how to excel in our line of business. Our sports sponsorships are always ambitious. We are in it to win and to give our clients and partners great experiences. At Saxo Bank, we are proud to be supporting the whole Lotus F1 Team, and especially Denmark’s very own Marco Sørensen, the official Lotus F1 Team Reserve and Development driver. The Monaco Grand Prix weekend is especially unique since Saxo Bank will be featured on five race cars – the two Lotus F1 Team cars, the Tech 1 Formula Renault 3.5 race car driven by Marco Sørensen and the two Lotus Formula Renault 3.5 team cars.”

E22_R06_Saxobank_3

The post Lotus Sponsor Saxo Bank Highlighted at Monaco Grand Prix appeared first on Auto Race Sponsor.


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